Alibaba selects PASCAL as one of 8 Australian & NZ technology start-up finalists

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The Create@Alibaba Cloud Startup Contest (CACSC) was first held in 2015 and is sponsored by the Alibaba Innovation Centre.

The goal of CACSC is to gather the world’s best tech, startup entrepreneurs and give them the opportunity to pitch in front of China’s top venture capitalists, entrepreneurs and media outlets.

This is the first time Alibaba has organised the event in Australia & New-Zealand.

FINALISTS FOR THE 2017 A/NZ CACS CONTEST

In no particular order:

  • CancerAid
  • Parent Paperwork
  • Questagame
  • The Safety Compass
  • InspaceXR
  • Equal Reality
  • PASCAL51
  • Enring

The finalist will pitch on Friday evening, September 22nd at Haymarket HQ, Sydney. The two winners will win a trip to China, Alibaba Cloud Credits and free coworking space at Haymarket HQ.

Judges

  • Dr. Michelle Deaker, Managing Partner – One Ventures
  • Scott Ni, Senior Director – Alibaba Cloud
  • Terry Hilsberg, General Partner – Innohub
  • George Gong, Founding partner – ZINO Ventures
  • Sibel Buyukbaykal, Investment Associate – Reinventure

http://www.haymarkethq.com/2017/09/15/create-alibaba-cloud-startup-contest-finalists-announced/

PASCAL signs pilot agreement with data savvy NRL club

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We are excited to announce today the signing of one the top NRL clubs on a pilot agreement for PASCAL, a next generation customer experience automation platform.

The club is excited about the opportunity to enrich their fan, member and partner data and then leverage PASCAL’s machine learning capabilities to deliver automated insights and recommendations around the next best action to take when engaging with their fans, members and partners.

The team at PASCAL are pumped to be working with a club who understands the true value of automation and the impact that can have on delivering superior customer experiences.

Register for our customer beta program here: http://www.pascal51.com/beta/

PASCAL team up with Data Republic

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Today, we are excited to announce our new data sharing partnership agreement with Data Republic; the revolutionary data exchange platform and marketplace which makes it simple and secure for companies to exchange data for insight.

This new partnership will  give PASCAL users the ability to further enrich customer data from the Data Republic platform to  deliver more targeted, relevant and personalised customer experiences via fully automated campaigns.

Here at PASCAL51 we understand that to deliver exceptional customer experiences in today’s competitive environment, our customers need to understand and act on customer behaviour at each stage of the customer lifecycle. However, getting secure and privacy compliant access to this type of data is not always easy.

Our partnership with Data Republic gives PASCAL users the ability to further enrich customer data with proprietary data listed on the Data Republic marketplace (including major finance, retail, and loyalty consumer brands), to inform automated campaign insights and ultimately execute the most effective campaign action for ROI.

On the partnership, Will Scully-Power, CEO of PASCAL51 said;

“We are thrilled to be partnering with the team at Data Republic to put our next generation customer experience automation platform and its capabilities at the fingertips of every global marketer. We now have an opportunity to enrich data in a secure environment which allows ultimately for our customers customer to have a seamless customer journey.”

Register for our customer beta program here: http://www.pascal51.com/beta/

THE CMO Show – The Future of AI Marketing

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Ever feel like automating your marketing takes more time than it saves? Machine learning should free you from manual tasks, not add to the list.

Will Scully-Power, CEO of customer experience automation platform PASCAL argues there’s one very simple reason why you aren’t making any progress towards full automation – because most machines aren’t actually learning anything.

“All of these platforms that exist today, there’s no machine learning,” Will says.

“And if it is, their machine learning is, ‘Did someone open an email?  Yes, give them a point.’ Machine learning. That’s not real machine learning.”

Which is a problem, because effective automation is fast becoming a prerequisite of effective marketing. From chatbots to real-time contextual geographic marketing, modern marketing solutions demand insight-driven automation to deploy the right message quickly, at scale.

Will Scully-Power anticipates marketing automation will eventually free marketers from manual work which comprises ‘98% of their eight hours a day’, empowering them to spend their time more productively tackling the creative jobs that machines aren’t well suited to.

Will outlines three key problems AI providers need to solve:

1. The creation of effective, scalable machine learning which can optimise a campaign without human input.

2. Ensuring that decision-making system’s logic is transparent and easily comprehensible by marketers seeking to analyze and augment those automated insights.

3. Designing a prescriptive system which can not only predict future actions – but understand why the user would make those actions.

On this week’s episode of The CMO Show, Mark and Nicole explore the truth behind machine learning, scalable marketing insights and why ‘drag and drop’ usually doesn’t mean anything of the sort.

Listen here: http://filteredmedia.com.au/will-scully-power-ai-marketing/

Register for our customer beta program here: http://www.pascal51.com/beta/

AI & Machine Learning Summit

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The team at PASCAL are looking forward to the AI & Machine Learning Summit in Sydney on August 15th-16th in Sydney.

The Artificial Intelligence (AI) and Machine Learning (ML) Summit has been designed to help business and technology executives cut through the hype, and learn how they can use AI & ML to create competitive advantage, drive new business opportunities and foster innovation.

The Summit offers an unrivalled programme of 40+ speakers including CxOs, business intelligence and data leaders and AI pioneers from world leading companies across all sectors.

Register for our customer beta program here: http://www.pascal51.com/beta/

 

PASCAL signs pilot agreement with global gaming and entertainment company

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We’re thrilled to announce the signing of a pilot agreement today with a global gaming and entertainment company for the implementation of PASCAL.

With a focus on gaming, sporting events and entertainment, PASCAL will deliver a next generation customer experience automation software platform which will ingest and transform a combination of historical and real-time data, learn from both explicit and implicit behavioural data, generate automated insights and recommendations and determine and then execute the next best action.

The team at PASCAL51 are excited about working closely together with their Digital, Data and CRM teams to deliver exceptional automated customer experiences at scale.

Register for our customer beta program here: http://www.pascal51.com/beta/

PASCAL to present at Actuaries Institute Conference

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PASCAL’s CEO – Will Scully-Power – to present on the ‘Changing Face of the General Insurance Industry’ at the Actuaries Institute Conference on Tuesday 1 August 2017 in Sydney.

In this plenary, catch a glimpse of some select areas of change impacting the short-tail general insurance sector in Australia. Considering the far-reaching impact of technology and data, Jonathan Shen will be exploring “the internet of things”, particularly highlighting an application of how this can impact short tail lines of general insurance business.

Then, a senior speaker from GOFAR will discuss how general insurers are using telematics and insurtech to improve their competitive advantage and change the way they do business in the new world of technology and data.

Finally, Will Scully-Power from PASCAL will discuss how customer experience automation software is creating new opportunities for insurers to target customers in real-time at each stage of the customer lifecycle.

Register for our customer beta program here: http://www.pascal51.com/beta/

PASCAL signs 3 more Australian retail brands

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Today, we are excited to announce that we have signed three more Australian retail brands for the implementation of PASCAL.

We are thrilled to have such a large Female Active Wear brand and two of Australia’s leading Men’s Fashion brands join our pilot program.

The digital, e-commerce and customer experience teams across these brands are true leaders in this space and we look forward to building a long term partnership together.

Register for our customer beta program here: http://www.pascal51.com/beta/

PASCAL pledges 1%

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What if we all gave 1%?

Pledge 1% is a global movement to create a new normal in which giving back is integrated into the DNA of companies of all sizes…as early as possible.

Pledge 1% encourages and challenges companies to pledge 1% of equity, profit, product, and/or employee time for their communities.

Launched in December 2014, Pledge 1% is spearheaded by locally in Australia by Atlassian.

Check out the video here.

Today, PASCAL officially takes the 1% pledge.

We believe our software platform will soon be able to help the world deliver not only better customer experiences through automation but be able to deliver much greater value in terms of our ability to give back to the community.

Register for our customer beta program here: http://www.pascal51.com/beta/

PASCAL signs first pilot agreement with iconic Australian apparel retailer

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PASCAL51 Pilot Launch

We are excited to announce the signing of our first pilot agreement for the implementation of PASCAL at one of Australia’s most iconic apparel retailers.

A pilot, also called a feasibility study or experimental trial, is a small-scale, short-term experiment that helps an organisation learn how a large-scale project might work in practice.

We are looking forward to bringing the next generation customer experience automation software platform to the market.

Register for our customer beta program here: http://www.pascal51.com/beta/